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How Small e-Commerce Brands Can Benefit From More Affordable Logistics

Small and Medium Sized e-commerce brands often face various challenges, with logistics being a significant concern. The cost and complexity of logistics operations can be overwhelming for these businesses. Fortunately, the emergence of more affordable logistics solutions has opened up opportunities for small e-commerce brands to streamline their operations and achieve growth.
Ecommerce logistics

Affordable logistic solutions directly impact both customers and e-commerce brands, with affordable logistic solutions brands are able to offer competitive prices while maintaining healthy profit margins.

Understand the Logistics Costs

Managing logistics costs poses a significant challenge for e-commerce businesses, despite their numerous advantages. These costs encompass the expenses associated with the transportation, warehousing, packaging, and handling of products from the manufacturer or supplier to the end customer. Particularly for e-commerce businesses that rely on third-party logistics providers (3PLs) to handle their supply chain, logistics costs can become a substantial expenditure.

Here are a few typical circumstances that can have a big impact on an e-commerce company’s logistics costs:

  • Abundant Sales: It might be challenging for an e-commerce company to handle the increased demand for shipping and warehousing when there is a rapid increase in sales. In such situations, logistics costs escalate due to the requirement for additional warehouse space, labor, and transportation.
  • Product Size and Weight: The size and weight of products have a notable impact on logistics costs. Large or bulky items may necessitate special packaging or handling, leading to increased packaging and handling fees. Similarly, heavy products can result in higher transportation costs due to greater fuel consumption.
  • Distance and Location: Shipping costs vary based on the distance between the warehouse and the customer’s location. Due to lengthier delivery distances, e-commerce companies that serve customers in outlying or rural locations may pay more for transportation.
  • Returns and Exchanges: E-commerce businesses must consider the cost of handling returns and exchanges, including shipping fees, restocking fees, and labor costs associated with inspecting and repackaging returned items.
  • International Sales: E-commerce businesses engaged in international sales must account for additional expenses like customs duties, taxes, and fees. These costs vary depending on the country of origin and destination, significantly impacting profitability.

The Benefits of Affordable Logistics

Small e-commerce brands can significantly benefit from more affordable logistics solutions.  In contrast to corporations that can afford to lose money, small e-commerce brands need to calculate everything accordingly. Here are some of the major elements in which affordable logistics can positively impact small e-commerce brands:

Cost Savings

Logistics costs calculation

Reducing the overall expenses is a must when it comes to small e-commerce brands. By minimizing the cost of logistics, such as transportation, warehousing, handling, and packaging these small brands can optimize their budget and allocate more resources towards critical areas of their business such as marketing and product development.

Competitive Pricing

Lower logistics costs enable small e-commerce brands to offer competitive pricing for their products. With affordable shipping options, brands can attract price-sensitive customers and stand out in the market. This can help them gain a competitive edge against larger competitors and increase their market share.

Expanded Reach

Affordable logistics solutions open up opportunities for small e-commerce brands to expand their customer base. With lower shipping costs, they can reach customers in distant or remote areas, both domestically and internationally. This expanded reach can lead to increased sales and brand visibility.

Improved Customer Experience

Efficient and affordable logistics contribute to a positive customer experience. Customers appreciate affordable shipping options, fast delivery, and hassle-free returns or exchanges. By providing seamless logistics services like dry van transportation services, full truckload services and LTL transportation services, small e-commerce brands can enhance customer satisfaction, encourage repeat purchases, and generate positive word-of-mouth referrals.

Scalability and Growth

Affordable logistics solutions facilitate scalability for small e-commerce brands. As the business grows, these brands can handle higher order volumes without significant cost increases. This scalability allows them to seize growth opportunities, enter new markets, and fulfill increasing customer demands without being burdened by excessive logistics expenses.

Flexibility and Adaptability

Affordable logistics providers often offer flexible services tailored to the specific needs of small e-commerce brands. This flexibility allows businesses to adjust their logistics strategies as per seasonal fluctuations, sales events, or changing market demands. It enables small brands to quickly adapt to market trends and optimize their operations accordingly.

What’s the Most Affordable Logistics Solution for Small e-Commerce Brands

Third party logistics screen

When an e-commerce brand is looking for the most affordable solution, the majority opt for third-party logistics (3PL). Third-party logistics will help them outsource their e-commerce logistics operations and cut down on supply chain management expenses.

According to a 2019 study conducted by Korn Ferry, 91% of manufacturers who engaged 3PLs observed that these providers introduced fresh and innovative methods to enhance supply chain logistics. 3PLs assist manufacturers in optimizing logistics processes such as transportation, packaging, dispatching, and delivery of goods, all while keeping costs in check.

The Bottom Line

Affordable logistics solutions are crucial for the success of small e-commerce brands. By streamlining warehouse operations, leveraging technology, collaborating with 3rd party logistics company, and embracing alternative shipping options, these brands can lower costs and enhance operational efficiency.

If you want to safeguard your business’s margin and reduce hidden logistics costs, Interlane is the solution for you. By outsourcing time-consuming tasks such as order fulfillment and shipping to Interlane, you can effectively lower your logistics expenses.